- Web Application
Gamepay
Gamepay, a leading NFT P2E gaming company in Singapore, wanted to develop an interconnected Web 3.0 ecosystem and build a website that reflected their growing vision and sought Yenmin Communications to help them bring their vision to life.
Client
Gamepay
Industry
NFT developer, P2E
Service
Development , Marketing
Challenge and Solution
Gamepay was initially a P2E NFT game developer with its inaugural P2E NFT game, Chickey Chik. However, in the middle of 2022, Gamepay expanded its vision to become a multichain platform that connects games, NFTs, and tokens with gamers, and gaming companies to create an interconnected Web 3.0 ecosystem that transforms the gaming world into a tokenized economy.
This new plan needed to be communicated on their website, as they sought to increase their impact by providing a platform that would significantly simplify the journey for users in web3 and gaming
Besides needing to communicate their new vision, the site itself needed a makeover. Gamepay also needed an exclusive website for its P2E NFT game, Chickey Chik.
- Redesign P2E NFT website to a Web3 ecosystem
- Create content that reflected its new core value
- Develop userfriendly NFT Marketplace
- Develop a website exclusively for Chickey Chik
Our Approach
The goal of Nooninteraxon is to make your vision a reality. Our expert team goes above and beyond to produce the outcomes you desire. Every step of the process—from the initial round table discussion to the finished product—involves the client. Our mission statement is to increase your brand’s visibility through our services, help you stand out from the competition, and assist you in achieving organic business growth.
- Web Application
Deliver Only Exceptional Quality, And Improve!
Brainstorming
After the initial round of discussion, we conducted key stakeholder interviews, dove deep into product research, template studies, and analytics.
UX Strategy
After the initial round of discussion, we conducted key stakeholder interviews, dove deep into product research, template studies, and analytics.
Designing the website/ Building
Once the structural planning was finalized, we pulled together the colors, images, fonts, videos, and iconography that would best represent Proton.
Test and Launch
For the final take, we tested it on multiple desktop devices and in various browsers to ensure a universally accessible and seamless experience.
Tech Stack
Typography
- Rubik - Bold
- Rubik - Semibold
- Rubik - Regular
Color Palette
- #54E9FE
- #4F73FB
- #760C03
- #F65112
Results
Gamepay has been thrilled with its new websites and the different colour formats we made available. Due to the improvements to the KPIs, we’ve observed through analytics that website visitors are finding what they’re looking for and engaging with the content on the site. Visibility for Gamepay and Chickey Chik has also increased, thanks to our SEO support. We continue to iterate, adjust, and build upon the site based on feedback and observations of how it is being used. The site truly is a living, breathing extension of who Gamepay and Chickey Chik are, and the positive experiences visitors have shared about their use of the site have been extremely rewarding to hear.
- Redesigned and rebranded the whole look and feel of Gamepay
- Upgraded website to being user-friendly with high functionality
- Powered website with SEO support, increasing brand reach
